Singapore Pools () is a state-owned lottery company and the sole legal bookmaker/totalisator for association football, horse racing and motor racing betting in Singapore under supervision of the Tote Board. Established in 1968 and located in Singapore.
The company’s website is intuitively designed for maximum efficiency, offering an overview of their games, rules, and regulations. They also offer a mobile app available on Android and iOS devices for customers to bet wherever they may be – bettors can place TOTO, 4D and sports bets easily using their smartphones – while providing helpful tips and advice to new bettors alike.
Singapore Pools takes great pride in being a responsible gaming company and has established several values such as integrity, respect for others, innovation and customer care that guide its actions. Furthermore, Singapore Pools uses the latest encryption standards to protect customer personal information.
Although the website of this company is user-friendly, some areas need improvement. Not providing a live chat option or contact form makes reaching a representative difficult – this should be addressed as quickly as possible for maximum effectiveness of design.
Singapore Pools’ one of the major drawbacks of their service is the limited range of betting markets for different sports events they cover. There are only three markets currently, covering three sports (football, tennis and hockey). Their initial football market covers many major leagues and events worldwide with bet types that include full-time 1X2, total goals over/under, team to score first goal Asian Handicap Last Goal Scorer among others.
Horse Racing betting is another significant betting market. This industry provides odds for major races and events from Australia, France, Japan, South Africa as well as various types of bet types such as Win, Roll Win, Forecast/Place Forecast bets plus Tierce/Trio/Quartet bets; unfortunately this company doesn’t currently provide Dog Racing or Basketball betting options.
As part of its responsible gambling campaign, Singapore Pools utilizes PADS4. This reliable and stable solution allows them to display realtime lottery and sports betting data on its displays nationwide and use XML data feeds from betting systems for realtime event messages and results delivery. PADS4 can currently be found at over 450 venues, outlets and branches and supports multiple languages easily; Skycom Satellite Systems Pte Ltd manages the platform.
